Usability Testing
Understanding your customers guarantees a successful website and ensures visitors have a positive online experience. Usability measures the quality and ease of a user's experience when interacting with a website, TV or mobile interface.
We offer a range of user research methods and techniques to provide our clients with the insights they need to design and develop their service. These are some of the services we provide:
Expert evaluation (heuristic)
Our expert evaluations provide a rapid turnaround and best-practice analysis of your products. Our usability specialists review your service against a detailed checklist of established usability standards. Where appropriate we also use other user research tools, such as lab based testing.
Result:
This is a quick and cost effective way of uncovering the key accessibility and usability issues. Our report will note key findings as well as actionable recommendations to ensure that you meet the best practice guidelines.
Competitor analysis
A comparative assessment of how your offering stacks up against the competition can help with strategic development and will also identify those areas where you need improvement.
Our approach will vary from project to project and we look at a variety of factors including:
- How your competitors label and organise their content
- The readability of the available information and whether this
supports user tasks - Whether the navigation is efficient and easy to use
Result:
This analysis allows you to discover what is working well for your competitors, what mistakes they are making and how a user would rate the experience.
Lab based testing
Lab based testing is the most effective way of revealing usability issues. We have extensive experience in conducting labs and manage the entire process, from recruitment, script writing, prototype development, facilitation and reporting.
Our lab facilities are fully equipped to record detailed audio and video information on the user experience, as well as allowing the client to view the tests taking place in real time.
We can test across all platforms and use a range of equipment to record user reactions including eye tracking.
Result:
The data captured is analysed by our consultants and used to formulate meaningful, actionable recommendations for product and service enhancements that will translate into real-world commercial benefits.
Eye tracking
Eye tracking monitors the unconscious and conscious gaze movement of your customers. Find out what your customers are looking at and ignoring completely. Through our eye tracking service we examine the visual behaviour of your customers and how they interact with your interface.
During our eye tracking sessions, the path of the user’s eyes are recorded. A detailed report will tell you what users fixated on with illustrative session shots and heat maps.
Result:
An ideal technique for testing web advertising, eye tracking provides:
Information on what draw’s your users attention; and Identifies the areas of design that are not fulfilling their potential.
Remote testing
As well as conducting user research at our custom-built labs, we regularly conduct remote user testing.
We act as facilitator, recruiting the panellists, design the user tests and then provide you with access to view the sessions. State-of-the-art software allows you to log in from anywhere in the world and observe users as they navigate applications and sites.
Result:
Remote user testing allows you to connect with geographically dispersed users over the Internet. This method of testing generally has lower costs but it still provides you with a rich insight into the key usability issues.
Online surveys
Online surveys are a quick and economical assessment method. They efficiently reveal user perception of your service and can be conducted either locally or globally.
We offer an end-to-end service, managing participant recruitment, the building and hosting of the survey and data analysis.
Result:
This quantitative method allows you to reach a large sample of users. You will find out who your users are rather than who you think they are and you will get to understand their preferences.
Our deliverables
After conducting usability reviews we produce a report which includes the following:
- Executive summary - overview of key failures and success
- Detailed best practices and legislative fixes - Example code and detailed descriptions
- Prototype graphic interfaces - mock ups of key changes
- Edited video - Showing users and screen interaction with full audio
All of our reports are clearly written and recommendation-led and we develop a clear action plan for you, prioritising the changes that need to be made.
To discover how we can quickly turn research into results, call us on 0207 228 0008 or email; info@cadinteractive.com
