User Centred Design
We believe that the most important sign of quality is not how many steps it takes to complete a process, but whether each step makes sense to your users.
Our user-centered design process will show you how to structure and design your service so that users complete the goals you want them to achieve.
What We Do
For each project we adopt our iterative methodology which ensures that the needs of the key stakeholders and target users are met.
Discovery
Before we start any project we make sure that we understand your user and business objectives. Throughout the design process we refer back to these findings and make sure that we continue to meet them.
Defining your users
User scenarios and personas are the key to user centred design.
We develop a series of detailed user scenarios and personas,
taking into consideration:
- demographics (including age, location, income, occupation and education);
- the goals or motivations of the users;
- the attitudes held towards technology
These personas are then taken on user journeys, the results of which determine the next stage of the development process – defining the information architecture and navigation of the application.
Information architecture (IA) and navigation
IA forms the foundations and framework of a cohesive user experience. It documents exactly how users should interact with the service and how each design component will work.
Our approach involves:
- creating navigation systems which allow your users to move through the system without encountering unexpected barriers;
- organising your product’s content hierarchy in a way that is going to be meaningful to your users;
- adopting an intuitive nomenclature strategy to ensure that the content is labeled in the language of your users;
- managing the development of effective information architecture, from initial research stages to production.
We document all information architecture and provide you with:
- full taxonomy and sitemap;
- detailed navigation strategy;
- detailed wire frame templates;
- ensuring accessibility compliance throughout, meeting proposed levels for W3C and RNIB
Iterative user research
Throughout the entire process we make sure that we test our design to ensure that it continues to meet business and user objectives.
For each aspect of the design we will use different user research tools, including eye tracking, card sorts, online surveys as well as full lab based testing.
Contact Chris to find how CAD can help you.